Smashbox
Smashbox is the Los Angeles-based cosmetics brand born in the iconic Smashbox Studios photography studios.
The challenge
Launch the Halo Sculpt + Glow Face Palette, the new all-in-one face palette from the brand's renowned Halo line, available in 4 shades, on the Italian market.
The solution
We created an Influencer Marketing campaign inspired by the "Halo Vibes" concept, a journey through the vibrations and atmospheres that each palette is able to evoke. To convey this message to the brand's audience, we involved 18 talents, also selected from the Atomical roster, who were able to authentically tell the brand's values.
54.8M+
views
+800K
interactions
18
creator engaged
Social
Instagram and TikTok
Industry
Beauty
Services
Influencer Marketing
Content
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