We are proud to announce that CreationDose has received the Special Jury Mention at the Touchpoint Awards STRATEGY 2024, a recognition celebrating the best strategies in Brand Positioning and Communication. This award is a clear demonstration of our ability to combine strategy and creators, helping brands explore new horizons in the market.

The award-winning project was developed for Absolut Vodka, which entrusted us with the Influencer Marketing campaign for the launch of the new “Absolut Gift” bottle. The campaign, launched in March 2024, showcased the limited-edition bottle as the perfect gift for any occasion. Featuring a QR code that, once scanned, revealed personalized messages from friends through augmented reality, it created a unique and memorable gift experience.

The Shake team at CreationDose crafted a targeted strategy, selecting influencers who embodied Absolut’s values of friendship, fun, and inclusivity. The campaign featured Edoardo Zaggia and Alberto Sacco, hosts of Most Ridiculous on Comedy Central Italia and a couple in real life, alongside Lina Galore, the winner of the third season of Drag Race Italia.

The creators presented the Absolut Gift bottle’s features through storytelling that aligned with their entertaining content, infused with a touch of magic. Lina Galore, for example, portrayed a fairy who comes to the rescue of Edoardo and Alberto, solving their gift-giving dilemma with the Absolut Gift bottle.

To further amplify the campaign’s impact, we organized a seeding initiative, sending personalized, meticulously curated gift boxes to a selected group of creators. This additional effort enhanced the visibility and engagement surrounding the launch.

The recognition at the Touchpoint Awards STRATEGY 2024 reaffirms that extraordinary results are possible when strategy, creativity, and talented creators come together. This award not only honors our collaboration with Absolut Vodka but also underscores CreationDose’s innovative approach and commitment to delivering impactful marketing solutions that resonate with audiences.

A heartfelt thank you goes out to the influencers involved, our partners at Absolut Vodka, and the entire CreationDose team for making this exceptional experience a reality.