Marketing: creativity and strategy for your campaigns

Corepla is the National Consortium for the collection, recycling and recovery of plastic packaging.

Strategy: after launching the hashtag #DifferenziaConCorepla, we activated 7 young TikTokers with the task of raising Generation Z’s awareness on the correct recycling of plastic through the dissemination of information content.

Wish is an ecommerce app with over 100 million monthly active users around the world, famous for its original products and for its wide-ranging catalogue.

Strategy: we activated a group of Micro Influencers and TikTokers with the task of sharing their experience within the app and at the same time informing the buyers about the new ways to purchase and collection of products.

Fastweb Digital Academy offers specialized training courses to young people and adults ok digital skills. Smemoranda is the brand that created the most famous school agenda in Italy.

Strategy: We activated two Talents who made video pills to raise awareness of the great job opportunities in the digital world. The Talents talked about the topics covered in Fastweb Digital Academy courses in an original and fun way, conveying the contents on their Instagram and TikTok profiles, and on the Smemoranda Instagram page.

Founded in 1980, Rolling Stone is the reference magazine in Italy for information relating to music, cinema, and pop culture. Like every year, in 2021 the magazine dedicated an entire editorial section to Sanremo within its website, in the print edition, and on social media.

Strategy: We activated 22 Influencers and 6 Talents by launching the SanRolling Challenge: each Creator challenged their friends to participate and sing their favorite song of the Festival. The goal was to involve the fanbase and direct it to the Sanremo section of the Rolling Stone Italia website.