Marketing: creativity and strategy for your campaigns
We create new digital conversations.
We innovate the marketing and communication of brands and agencies by creating customized digital strategies: we create share-proof content and activate Influencer Marketing campaigns designed to communicate to Millennials and Generation Z. Our mission is to improve the conversations between brands and people by developing solutions that anticipate new trends.
Discover our services.
Our Marketing services include the creation of Influencer Marketing and Trend Analysis campaigns, the activation of Performance Marketing and Online Advertising campaigns. We also deal with communication strategies designed for social media: Media Content, Short Video, and Digital PR activities.
We enhance brands’ influencer marketing activities by activating our portfolio of proprietary communities to create personalized and exclusive branded content.
From commercials to mini-series, we create editorial projects and innovative multimedia content, building the right format to convey the essence of each brand.
Advertising and performance
We enhance each brand’s social media presence through amplification and advertising activities, with the aim of increasing fanbase, engagement and impact with reviews, comments and sponsored content.
Research and quizzes
We carry out business intelligence research, analyzing social media trends and contents through our AI systems. We interview our communities to anticipate new trends and analyze data, and we offer advanced reporting and consulting.
Discover our latest collaborations
Corepla is the National Consortium for the collection, recycling and recovery of plastic packaging.
Strategy: after launching the hashtag #DifferenziaConCorepla, we activated 7 young TikTokers with the task of raising Generation Z’s awareness on the correct recycling of plastic through the dissemination of information content.
Wish is an ecommerce app with over 100 million monthly active users around the world, famous for its original products and for its wide-ranging catalogue.
Strategy: we activated a group of Micro Influencers and TikTokers with the task of sharing their experience within the app and at the same time informing the buyers about the new ways to purchase and collection of products.
Fastweb & Smemoranda
Fastweb Digital Academy offers specialized training courses to young people and adults ok digital skills. Smemoranda is the brand that created the most famous school agenda in Italy.
Strategy: We activated two Talents who made video pills to raise awareness of the great job opportunities in the digital world. The Talents talked about the topics covered in Fastweb Digital Academy courses in an original and fun way, conveying the contents on their Instagram and TikTok profiles, and on the Smemoranda Instagram page.
Founded in 1980, Rolling Stone is the reference magazine in Italy for information relating to music, cinema, and pop culture. Like every year, in 2021 the magazine dedicated an entire editorial section to Sanremo within its website, in the print edition, and on social media.
Strategy: We activated 22 Influencers and 6 Talents by launching the SanRolling Challenge: each Creator challenged their friends to participate and sing their favorite song of the Festival. The goal was to involve the fanbase and direct it to the Sanremo section of the Rolling Stone Italia website.