Polaretti, the fruit-flavored ice pop brand from the Dolfin Group, has captured the attention of South Korean audiences on TikTok through its collaboration with CreationDose, the MediaTech company specializing in the Creator Economy, which has managed the brand’s channel for over a year. This partnership aims to engage a young audience by leveraging modern media languages.

A Viral Phenomenon in South Korea

The phenomenon began with the release of a Polaretti commercial in South Korea, where the brand offers a wide range of products. The ad immediately sparked conversations on TikTok, and a response from the brand’s official profile set off a chain of shares, drawing South Korean fans to interact with the brand and create an international community.

As a result, the Polaretti TikTok channel experienced a steady influx of new South Korean followers, who now represent approximately 20% of the overall fanbase. The hashtag #polaretti has also gained traction among user-generated content in South Korea, highlighting the growing impact of the brand in this new market.

Challenges and Viral Engagement

The channel’s success extended beyond follower growth, inspiring new viral challenges. Over 1,000 users privately messaged the brand on TikTok, hoping for a response. Many then shared their conversations, further amplifying Polaretti’s visibility.

To celebrate this success and show appreciation for its new fans, the brand created a special video inspired by the energy of K-Pop, the globally renowned music phenomenon originating in South Korea.

A Fusion of Cultures and Innovation

The video, conceptualized and produced by the Shake team at CreationDose, stands out for its creative integration of AI and animation, blending traditional Italian visual elements with Korean cultural influences. This innovative approach connected the two fanbases, showcasing Polaretti’s ability to resonate with diverse audiences through engaging TikTok content.

Leadership Remarks

“We were pleasantly surprised to see how Polaretti’s TikTok channel reached thousands of South Korean users,” said Luca Serafino, Marketing Manager of Dolfin. “This achievement confirms our brand’s ability to create meaningful connections, thanks to the charm of Mister Polaretto and the exceptional creative work of the CreationDose team. We are committed to continuing this path, bringing moments of freshness and joy to our new international fans.”

“This success demonstrates how an active and creative TikTok presence, combined with a strategy that embraces the platform’s unique language, can significantly expand a brand’s market reach, as we’ve already seen in our home country,” said Pierfrancesco Petrosillo, Shake Director at CreationDose. “Dolfin believed in us once again, in our ideas, and in our desire to innovate. We are proud to have engaged the audience with impactful content that transcends cultural boundaries.”