Amen, the jewelry brand with standalone stores and over a thousand retailers in Italy, combining spirituality and fashion, has launched its Christmas Influencer Marketing campaign in collaboration with CreationDose. The project is part of a strategic partnership aimed at revitalizing the brand's social communication through the creative concept “Make it yours to shine”, transforming Amen jewelry into symbols of meaningful moments.

For the holiday season, Amen has decided to collaborate with exceptional creators and influencers, who, through video content on TikTok and Instagram, inspire their communities to celebrate Christmas with gifts that convey emotions. Each piece of jewelry tells a story, becoming a symbol of a bond and transcending mere aesthetic value.

The squad of influencers selected by CreationDose's Shake Team includes: Martina Stella, a mother, actress, and fashion enthusiast, who chooses Amen jewelry to celebrate maternal love; the Goglino Sisters, three siblings united by an unbreakable bond, exchanging Amen jewelry as a sign of their affinity; and Francesca Biella, a creator and passionate traveler, who shares her connection with herself and the world, emphasizing the value of self-gifting.

“Through these stories, we want to invite our audience to rediscover the magic of Christmas,” says Giovanni Licastro, Owner of Amen Gioielli. “Our jewelry is not simply accessories but a meaningful way to express emotions and create connections.”