Written by
Lorena Di Mauro
Pubblished
Jun 19, 2025
TikTok Shop has just arrived in Italy and is already revolutionizing online sales thanks to the crucial role of Creators, who bring authenticity and engage an increasingly involved audience by promoting and presenting products and services.
The Top Creators who are part of CreationDose’s exclusive network, the MediaTech company that puts the Creator at the center, stood out in May among all Italian participants in the official TikTok Shop affiliate program for generating the highest sales volumes with their videos.
With its advanced affiliate features, TikTok Shop allows sellers to directly promote their products through Creators: TikTok users can select products from an ever-growing catalog in-app and present them through short videos, live sessions, and dedicated storefronts on their profiles, earning a commission for every sale generated through their content. This innovative affiliate model opens new opportunities for both brands and Creators, combining entertainment and conversion in one immersive experience.
CreationDose plays a crucial role thanks to its proprietary AI technology and Vidoser, its all-in-one app, which guides creators with dedicated tools in the phases of learning, promotion and management. Vidoser has already been downloaded by over 100,000Ccreators. This facilitates the search, selection, and evaluation of creators of all sizes (not just the largest ones). This approach has made it possible to immediately aggregate a network of TikTok users with vertical audiences interested in specific topics.
Currently, the main product categories are Tech, Beauty, Fashion, and Home and Baby Products, demonstrating the platform’s great potential for e-commerce as a new All-in-One channel.
The results are particularly interesting, especially considering that TikTok Shop has only recently launched in Italy. For example, a single 37-second video posted by one of CreationDose’s Top Creators, Gaetano Abatemarco, generated over 2,000 sales.
Among the standout creators in the Vidoser by CreationDose network, alongside Gaetano Abatemarco (@gaetanoabatemarco), are other talents from the tech world such as Gianandrea Villa (@gianstech), Riccardo Cellini (@riccardo_cellini), and Antonino Gagliano (@antoninogagliano98_).
CreationDose’s expertise in aggregating creators and connecting them with the most interesting and attractive products for their audiences has been developed through its experience with native creator communities.
“TikTok has changed the game, making creators the real protagonists of the sales funnel. We envisioned all of this from our inception,” explains Alessandro La Rosa, Founder & CEO of CreationDose. “Our mission has always been to provide creators with tools and support to turn their potential into opportunities for the market. By offering technologies, expertise, communities, and direct connections with brands, we transform the content created by creators into a key element of true business funnels.”
