Lorena Di Mauro
Dec 18, 2025
Doritos, the leading brand in the savory snack sector under the PepsiCo group, has selected CreationDose Group—the company behind Vidoser and a leader in the evolution of Creator Marketing to manage a social video campaign that celebrates the iconic Doritos crunch as a storytelling device.
Launched in December 2025, the campaign invites consumers on a genuine sensory journey sparked by the Doritos crunch, placing the brand’s true protagonist at the center: flavor. Every bite of the snack becomes a visual and narrative switch, opening the door to a different world inspired by the inimitable identity of each Doritos flavor across its four variants.
The campaign content transforms the consumption experience into a visual exploration where professional models, acting as Content Creators, embody real touchpoints with the Doritos audience: Gamers, Gen Z, Smart Workers, and Travel Lovers. Around them, everyday familiar settings suddenly transform into surprising scenarios that reflect the flavor being tasted, creating an immediate connection between taste, lifestyle, and community.
The crunch thus becomes the key storytelling moment: not just an iconic sound, but a true turning point that shifts perspective, amplifies the experience, and makes every flavor a world unto itself.
The campaign unfolds primarily through short-form videos on social media, the ideal format for engaging the community of young consumers while stimulating interaction and brand recognition.
"Together with the Doritos Team, we have created something completely new in the social campaign landscape," states Alessandro La Rosa, CEO & Founder of CreationDose Group & Vidoser. "We wanted to integrate AI not just as a technological component, but as a true creative lever. The use of artificial intelligence allows us to explore limitless storytelling possibilities, transporting consumers into fantastic worlds, while the Creators—or those in that role—become the narrators of these stories. This is just the beginning of a journey that will continue to explore how new technologies can serve creativity."
The integration of AI and Creators is transforming how brands communicate with their audiences. With this campaign, Doritos champions a creative and futuristic approach that combines entertainment, personalization, and innovation. The short videos, which are the centerpiece of the campaign, do not merely show Doritos being consumed; they offer a reflection on how every Doritos flavor can provide a unique experience, just as every person is unique in how they experience it.
