Lorena Di Mauro
Apr 21, 2026
eMerge Americas is now one of the most significant events for the international tech industry, aimed at connecting startups, investors, and business leaders. The 2026 edition will bring together more than 20,000 attendees from 60 countries, with 300 exhibiting companies and over 200 speakers discussing topics such as AI, fintech, and healthtech. The event takes place in Miami, a city that in recent years has strengthened its role as a natural hub linking the North American, European, and Latin American markets.
Vidoser, a scale-up specializing in creator marketing that posted €5.5 million in revenue in 2025, is beginning its international expansion by participating with its own stand at eMerge Americas 2026, scheduled for April 22 to 24. For a scale-up in expansion mode, having its own stand means gaining access to an audience of potential partners and investors that is rarely gathered in one place. The goal is not just visibility: it is about listening closely to the needs of the international market, gathering feedback, and starting conversations with those who can accelerate growth beyond Europe, also in view of the opening of its new Series A round.
This decision comes at a time of strong growth for the sector. According to Statista, the global creator marketing market reached $32.5 billion in 2025, up 35% compared with 2024. As the industry evolves, influencer marketing platforms continue to grow steadily both in size and value, making collaborations between brands and creators increasingly profitable.
The first steps toward international expansion
Alongside its preparations for Miami, Vidoser has opened its first international office in Madrid, marking its first concrete step in expanding beyond Italy. The response from the Spanish market was immediate: in less than 24 hours after the platform launched, thousands of local creators had spontaneously signed up through the app dedicated to Creators. The scale-up is already finalizing its first partnerships with Spanish brands, confirming that interest is coming not only from creators but also from companies seeking structured tools to manage their campaigns.
The choice of Spain is no coincidence. It is one of the fastest-growing European markets for creator marketing, with a rapidly expanding base of professional creators and brands increasingly oriented toward ongoing collaborations rather than one-off campaigns. It is a market Vidoser knows well, having built in Italy a model focused on campaign quality and measurability.
“Creator marketing in Europe and Latin America is growing at a pace very different from what we are seeing in Italy. Spain has shown this to us beyond any doubt: hundreds of creators registered in less than 24 hours. Going to Miami is about understanding where the global market is heading, not only to tell our story and showcase what we have achieved, but above all to listen to the needs of the most demanding brands, build partnerships in the US, and identify new stakeholders who share our industrial vision,” said Alessandro La Rosa, founder and CEO of Vidoser.
