The De' Longhi Group entrusts CreationDose with the management of Meta channels for De' Longhi, Braun, and Nutribullet.

The De' Longhi Group, one of the leading global players in the small domestic appliance sector, has chosen CreationDose, a MediaTech company specializing in the Creator Economy, for the management of the Meta channels for its Brands: De’ Longhi, an icon in coffee machines; Braun, synonymous with quality across various product categories, from personal care to home appliances; and Nutribullet, a leader in the single-serve compact blender segment.

For the De’ Longhi Brand, the CreationDose team has transformed the daily coffee ritual into a creative concept that highlights its Bean to Cup technology: with a simple touch, the bean transforms into a perfect coffee, making every morning a sensory experience. Through its social media channels, De’ Longhi continues this narrative, balancing information and emotion, conveying the excellence of its machines and the connection with the pleasure of coffee using new communication styles.

For Braun, the strategy focuses on the Brand's essence: choosing Braun means choosing a sound that relaxes, a design that reassures, and a product that simplifies daily life with quality and precision. The CreationDose team has developed a communication style that combines aesthetic minimalism with sensory relaxation, leveraging the concept that, like Brown Noise, Braun conveys tranquility and security, with the assurance of having a reliable product at home.

For Nutribullet, the content strategy revolves around a key insight: in a world of fake news and makeshift gurus, people seek authenticity. And this is where Nutribullet comes in, not just as a blender brand, but as a wellness coach: direct and sincere, it invites the public to take care of themselves without stress, but with lightheartedness and irony. The messiness of the kitchen becomes part of the story: wellness is not about perfection, but about experimentation and fun.

To make Nutribullet's narrative even more authentic, CreationDose has involved UGC Creators from the Vidoser community, the all-in-one app for Creators. Thanks to their fresh and direct communication style, the Creators showcase the practical and fun side of Nutribullet, transforming smoothie preparation into a shared experience of experimentation, creativity, and wellness.

"Entrusting the management of our brands' Meta channels to CreationDose means investing in a digital strategy that enhances the unique features of De’ Longhi, Braun, and Nutribullet with a modern, community-oriented approach,” says Andrea D'Aloia, Marketing Director of De’ Longhi Group. “CreationDose's ability to combine new communication styles with the energy of Creators allows us to strengthen our bond with the public, communicating more immediately and authentically, always keeping the experience and quality that distinguish us at the forefront."

The synergy between creativity, storytelling, and Creators is at the heart of this collaboration, which aims to strengthen the Brands' digital presence, aligning their communication with new engagement dynamics.

“We are excited to collaborate with the De’ Longhi Group to bring to life digital strategies that create new connections,” says Alessandro La Rosa, Founder & CEO of CreationDose. “Involving UGC Creators from our Vidoser App community allows us to amplify the impact of these narratives, making them more relatable and relevant to the audience. Our goal is to bring the identities of De’ Longhi, Braun, and Nutribullet to life through engaging content capable of creating an authentic bond with the community.”