
Candy
Since 1945, Candy has been one of the leading European players in the household appliance market, established thanks to smart and accessible products, and becoming synonymous with home and Italian identity.

Candy
Since 1945, Candy has been one of the leading European players in the household appliance market, established thanks to smart and accessible products, and becoming synonymous with home and Italian identity.

Candy
Since 1945, Candy has been one of the leading European players in the household appliance market, established thanks to smart and accessible products, and becoming synonymous with home and Italian identity.
Social
TikTok
Industry
Appliance
Services
Influencer Marketing, Video Production, Social Media Management
Social
TikTok
Industry
Appliance
Services
Influencer Marketing, Video Production, Social Media Management
Social
TikTok
Industry
Appliance
Services
Influencer Marketing, Video Production, Social Media Management

The challenge
Relaunch Candy's TikTok channel, in line with the recent evolution of its Brand Identity and the new claim "Ready To Live".

The challenge
Relaunch Candy's TikTok channel, in line with the recent evolution of its Brand Identity and the new claim "Ready To Live".

the solution
We developed the TikTok Series "Candy, let me introduce CANDY", composed of 8 episodes plus a pilot episode, which plays on the irony related to the pronunciation of the name CANDY - often mispronounced in the English way - and introduces the Creator "Candy" (pronounced "Kendy"), in the role of an inexperienced Social Media Manager, who relies on 5 Influencers highly appreciated by the GenZ and Millennial audience, to tell the new Brand identity. At the end of the TikTok Series, we continued to manage the CANDY TikTok channel, keeping the Creator "Candy" as the face of the Brand.

the solution
We developed the TikTok Series "Candy, let me introduce CANDY", composed of 8 episodes plus a pilot episode, which plays on the irony related to the pronunciation of the name CANDY - often mispronounced in the English way - and introduces the Creator "Candy" (pronounced "Kendy"), in the role of an inexperienced Social Media Manager, who relies on 5 Influencers highly appreciated by the GenZ and Millennial audience, to tell the new Brand identity. At the end of the TikTok Series, we continued to manage the CANDY TikTok channel, keeping the Creator "Candy" as the face of the Brand.

the solution
We developed the TikTok Series "Candy, let me introduce CANDY", composed of 8 episodes plus a pilot episode, which plays on the irony related to the pronunciation of the name CANDY - often mispronounced in the English way - and introduces the Creator "Candy" (pronounced "Kendy"), in the role of an inexperienced Social Media Manager, who relies on 5 Influencers highly appreciated by the GenZ and Millennial audience, to tell the new Brand identity. At the end of the TikTok Series, we continued to manage the CANDY TikTok channel, keeping the Creator "Candy" as the face of the Brand.

the solution
We developed the TikTok Series "Candy, let me introduce CANDY", composed of 8 episodes plus a pilot episode, which plays on the irony related to the pronunciation of the name CANDY - often mispronounced in the English way - and introduces the Creator "Candy" (pronounced "Kendy"), in the role of an inexperienced Social Media Manager, who relies on 5 Influencers highly appreciated by the GenZ and Millennial audience, to tell the new Brand identity. At the end of the TikTok Series, we continued to manage the CANDY TikTok channel, keeping the Creator "Candy" as the face of the Brand.
Results
+33M
views
678K
click to site
4
creator involved
Results
+33M
views
678K
click to site
4
creator involved
Results
+33M
views
678K
click to site
4
creator involved
Results
+33M
views
678K
click to site
4
creator involved
Case Studies
Case Studies
Case Studies
Case Studies

Let's make something cool together!

Let's make something cool together!

Let's make something cool together!

Let's make something cool together!
Associate with




CreationDose Srl © 2025
VAT Number: IT05538860874-
Paid-in capital: 615,611.96€ | Paid-in amount: 17,303.25€
231 Model and WB
Associate with




231 Model and WB
CreationDose Srl © 2025
VAT Number: IT05538860874-
Paid-in capital: 615,611.96€ | Paid-in amount: 17,303.25€
Associate with




CreationDose Srl © 2025
VAT Number: IT05538860874-
Paid-in capital: 615,611.96€ | Paid-in amount: 17,303.25€
231 Model and WB
Associate with




CreationDose Srl © 2025
VAT Number: IT05538860874-
Paid-in capital: 615,611.96€ | Paid-in amount: 17,303.25€
231 Model and WB