HelloFresh
HelloFresh is an international company specializing in recipe boxes designed to make everyday meal preparation easier and more convenient.
The challenge
Present HelloFresh as the best ally in the kitchen for those seeking practice, convenience and variety in a creative, engaging and authentic way.
The solution
We came up with #HelloGrandma, the challenge on Instagram that changes roles in the kitchen and invites Creators to challenge the queens of the stove, the women, by preparing together an exclusive recipe with HelloFresh's box.
