Invicta

From the Latin "invincible", Invicta is the Italian company that since 1906 has been creating bags and backpacks to accompany new generations among the school desks.

The results

+5M

views

+250K

engagements

40

Creator involved

The challenge

Invicta wants to engage the NewGen class up close, starting from the places where they spend most of their time: social media. The goal? Awareness of the brand’s new line of backpacks because of the return to school.

The solution

We chose 28 Micro-Influencers, 5 Talent, and 6 Streamers on TikTok and Twitch for the Invicta cross-channel campaign. From NewGen to NewGen, we have built storytelling that boosted new backpack collection visibility.

Social

TikTok e Twitch

Industry

Accessories

Services

Influencer Marketing cross-channel

Do you want to reach new generations?

Our case studies

Boxeur Des Rues

Polaretti

Burn

Würth MODYF

MAC Cosmetics

12oz

My English School

Pistì

Luca Barra

Virgin Active

Idealista

Invicta




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VAT Number: IT05538860874

Registered Capital: 615,611.96€