From the Latin "invincible", Invicta is the Italian company that since 1906 has been creating bags and backpacks to accompany new generations among the school desks.
Invicta wants to engage the NewGen class up close, starting from the places where they spend most of their time: social media. The goal? Awareness of the brand’s new line of backpacks because of the return to school.
We chose 28 Micro-Influencers, 5 Talent, and 6 Streamers on TikTok and Twitch for the Invicta cross-channel campaign. From NewGen to NewGen, we have built storytelling that boosted new backpack collection visibility.