Invicta

From the Latin "invincible", Invicta is the Italian company that since 1906 has been creating bags and backpacks to accompany new generations among the school desks.

The results

+5M

views

+250K

engagements

40

Creator involved

The challenge

Invicta wants to engage the NewGen class up close, starting from the places where they spend most of their time: social media. The goal? Awareness of the brand’s new line of backpacks because of the return to school.

The solution

We chose 28 Micro-Influencers, 5 Talent, and 6 Streamers on TikTok and Twitch for the Invicta cross-channel campaign. From NewGen to NewGen, we have built storytelling that boosted new backpack collection visibility.

Social

TikTok e Twitch

Industry

Accessories

Services

Influencer Marketing cross-channel

Do you want to reach new generations?

Our case studies

I WEAR MAC

Absolut

Burn

Würth MODYF

MAC Cosmetics

Polaretti

Pistì

12oz

Luca Barra

D'Amico

BitMobility

Qonto

Simba Toys

Smashbox

Tomarchio

Candy

Amen Gioielli




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