Invicta
From the Latin "invincible", Invicta is the Italian company that since 1906 has been creating bags and backpacks to accompany new generations among the school desks.
The results
+5M
views
+250K
engagements
40
Creator involved
The challenge
Invicta wants to engage the NewGen class up close, starting from the places where they spend most of their time: social media. The goal? Awareness of the brand’s new line of backpacks because of the return to school.
The solution
We chose 28 Micro-Influencers, 5 Talent, and 6 Streamers on TikTok and Twitch for the Invicta cross-channel campaign. From NewGen to NewGen, we have built storytelling that boosted new backpack collection visibility.
