Luca Barra
Young and competitive company inside the Italian market of easy to wear bijoux for women and men.
The results
+1,2M
views
+35K
engagements
6
Creators involved
The challenge
People behind jewelry: Luca Barra has chosen us to tell the concept of the brand’s emotionality on TikTok through jewelry, using the language of the new generations to conquer them.
The solution
In-house and made by the Creators of Atomical content: the language chosen for Luca Barra has transmitted the emotion of every single jewel to the authentic nature of NewGen, generating awareness around the brand.
