Virgin Active
Fitness and wellness international leader with over 1 million members and +250 clubs all over the world.
The results
+2,5M
views
+10K
engagements
35
Creators involved
The challenge
Propose a customized solution to maintain high motivation and awareness around the brand to the public of Virgin Active, even in summer. The goal: to involve the NewGen.
The solution
The challenge train with a fruit, the hashtag #fitnessfruit, and the careful selection of the Creators involved: we generated addiction to sport, enhancing the notoriety of Virgin Active... Right in the summer!
