Lorena Di Mauro
Sep 17, 2025
The Genoa stop of Innovationship: Vidoser brings Creators and innovation together on a Mediterranean stage
The journey of Innovationship has officially begun, the first traveling event across the Mediterranean designed to bring together the worlds of Creator Economy and Innovation on an international stage.
The opening stop took place in Genoa, aboard the MSC Orchestra, where more than 250 guests, including companies, investors, entrepreneurs and Creators, joined the adventure. The event marked the start of a European tour that will spotlight the transformative role of creators in shaping the future of digital content and business innovation.
A Stage for Vision and Growth
On stage, Marco Dodaro, our Partner & Strategic Solution Director, shared the company’s vision of building an all-in-one platform to help brands create content with Creators OnDemand. He was joined by two talents from the Vidoser community:
@gianstech, a tech creator thriving through the TikTok Shop Affiliation program, exemplifying how performance-driven models are reshaping influencer marketing.
@mauradecocinis, a UGC creator who represents the new wave of authentic, user-generated content that brands are increasingly integrating into their strategies.
The discussions highlighted key industry shifts, from the evolution of influencer marketing toward measurable performance models, to the growing adoption of UGC as a cornerstone of brand storytelling.
Beyond Talks: An Experience of Innovation
More than a series of panels, Innovationship is a unique immersive experience. By setting sail on a cruise dedicated to creators, the initiative doesn’t just narrate the future of the Creator Economy it actively builds it, fostering connections, collaborations, and opportunities in a dynamic and inspiring environment.
“With Innovationship we aim to strengthen Vidoser’s role as the leading platform for the Creator Economy in Europe, creating real opportunities for connection, learning, and growth for digital professionals,” said Alessandro La Rosa, Founder of Vidoser.
A European Journey Ahead
After the inspiring first day in Genoa, the ship now sails toward Barcelona, where new creators and stakeholders from the Spanish ecosystem will come aboard. This marks just the beginning of a European tour that will continue to connect innovators, brands, and creators across the Mediterranean, expanding the conversation on the future of the Creator Economy.
The adventure is underway and with Innovationship, the future of digital content is on course for new horizons.
