Lorena Di Mauro
Jan 27, 2026
CreationDose Group announced during its event that Vidoser officially becomes the Group’s go-to-market brand, both in Italy and internationally.
This strategic move marks the beginning of a new growth phase and was unveiled at an exclusive event in Milan, attended by over 250 guests including top brands, media agencies, exclusive talent, UGC creators, influencers, strategic partners, and shareholders. The event was a moment of networking, vision, entertainment, and shared values, celebrating the unification of the Group under a single go-to-market brand and strengthening its identity, values, and future ambitions.
With this decision, CreationDose Group consolidates its integrated structure and positions Vidoser as the single point of access to the Group’s solutions, with the ambition of establishing itself as the operating system of Creator Marketing: from the design and management of influencer marketing campaigns, to the creation of authentic, high-quality content produced by creators, all the way to the development of tailor-made content productions designed to support brands over time.
At the core of this vision is an AI-powered ecosystem, integrated with the proprietary VidoserPlatform, which transforms the fragmented processes of Creator Marketing management, from brief creation and creator selection to end-to-end management and payments, into simple, fast, and intelligent workflows. Creators can also leverage the collaboration tools available on the platform and on the VidoserForCreator app, which the company confirms is currently evolving. In fact, during 2026 the launch of a new integrated suite is planned, enriched with advanced tools specifically designed for creators.
Within the Group also operate VidoserTalent, the tech-driven talent agency dedicated to the growth and monetization of creators under exclusive representation (currently featuring top creators across Beauty & Lifestyle, Food, Tech, and Education), and SNAP Marketing, a company recently acquired 100% by the Group and specialized in the production of short-form vertical video content with creators for brands, agencies, and local businesses, with a geographic distribution already active throughout Italy.
“Making Vidoser the Group’s go-to-market brand means giving the market a clear, solid, and recognizable point of reference, not only in Italy, but across Europe,” said Alessandro La Rosa, CEO & Founder of Vidoser & CreationDose Group. “With this unification, we strengthen our vision: in a market where the creator is increasingly central, we want to simplify their work and the work of those who collaborate with them. Until now, the focus has been on identifying creators, but today we are already working on the entire workflow, ensuring a collaboration that is simple, measurable, and scalable for all players involved. The Milan event showed just how strongly the ecosystem believes in this journey and in the direction we are shaping. Our allies are the creators in our community and the companies that choose us, and to them we extend our heartfelt thanks.”
Among the event’s guests, alongside clients and creators, were also the Group’s main shareholders, who reaffirmed their confidence in CreationDose Group, its mission, and the strategic choice to position Vidoser as a European ecosystem for Creator Marketing.
