Lorena Di Mauro
Mar 4, 2026
There was a time when creating content for social media was a job without an ATECO code. Today, Italian businesses in digital content creation number more than 25,000, nearly three times as many as in 2015, with a growth of +185% in less than ten years. This is according to a report by InfoCamere, which shows how this sector has moved from the margins to become a well-structured, productive industry. The expansion is driven by businesses operating in audiovisual production, digital marketing, and the management of online platforms, which have more than tripled in the same period, reaching 15,986 units, with a turning point during the pandemic when the demand for digital content exploded.
The phenomenon is spread across the entire country, from the North to the Islands. And as the supply increases, brand demand follows the same direction: according to the report The State of Influencer Marketing in Europe 2025 by Kolsquare, 72% of European brands expect to increase investments in influencer marketing in 2026, with an average spend of €175,000.
It is in this intersection between an industry that is structuring itself and a demand in rapid acceleration that Vidoser fits in. Part of the CreationDose group, it manages the entire cycle of creator marketing campaigns: from profile selection in Influencer Marketing to content production and performance measurement. Founded in 2018, CreationDose Group has gone from a startup to a scaleup in less than eight years, with offices in Catania and Milan, about 50 employees, and a revenue of over 5 million euros in 2025.
11th in Europe: An Italian scaleup enters the FT1000 2026
Confirming this growth, the FT1000: Europe's Fastest Growing Companies 2026 ranking, created by the Financial Times in collaboration with Statista, places Vidoser 11th in Europe among 52 companies in the Advertising & Marketing category and first among Italian companies in the same category, with an absolute growth of 342%. The ranking selects the 1,000 fastest-growing companies in Europe each year, and in Italy, it ranks 29th out of 136 companies, demonstrating the effectiveness of the Made in Italy model even in marketing technology.
"When we founded CreationDose in 2018, no Italian creator marketing company appeared in the FT1000. The ranking measures revenue, not promises: being first in Italy in the advertising and marketing category is a sign that the increasingly central role of creators in brand communication is consolidating, and that structured platforms are needed to manage it," comments Alessandro La Rosa, founder and CEO of Vidoser.
The goal for 2026: to surpass 10 million and expand into the Spanish market
The group's strategic direction focuses on the progressive integration of artificial intelligence into every stage of the process, with the goal of making influencer marketing campaigns easier to manage and more scalable. On the revenue front, the declared target is to exceed 10 million euros in 2026, also thanks to international expansion, with a structured entry into the Spanish market as the first step towards a more widespread European presence. The foundation is already in place: Vidoser’s community already includes thousands of creators in over 30 countries, including the United States. The group has also recently launched the Creator Hub, a tool designed to professionalize creators' work, offering them a showcase to present themselves to brands directly with the metrics of their social profiles.
"We have built a model in Italy that works: proprietary technology, a strategic, creative, and tech team under 35, and an AI-powered platform that manages the entire creator marketing supply chain. Now the challenge is to prove that this model can grow internationally. In 2025, more than 10% of our revenue came from abroad, but we want to scale further, starting from Spain. European brands are increasing their budgets for creators, and we want to be the platform and ecosystem they invest in," concludes La Rosa.
