Lorena Di Mauro
Mar 20, 2026
On March 20, 2026, Vidoser was the protagonist of the event "Sprint Rules: The New Season of the Content Economy" at the Chamber of Deputies in Palazzo Montecitorio, a significant meeting that marked the institutional recognition of a sector that is no longer just entertainment, but an economic pillar worth billions of euros.
The event was organized by Sprint, a community of valuable creators and promoter of various industry initiatives, with the support of Deputy Giulia Pastorella and Deputy Antonio D'Alessio. It was designed to analyze the evolution of the Content Economy and the new rules needed to ensure fair and sustainable competition. In the opening speech, Deputy Giulia Pastorella highlighted the importance of the rapidly growing Creator Economy sector, which is now mature and generates a significant economic impact each year, worth billions.
Federico Rognoni, CEO of VidoserTalent (a unit of the Vidoser ecosystem), participated in the debate, delivering a clear message about the importance of having clear and transparent rules for all actors in the sector. During his intervention, Rognoni stated: "Respecting the rules and having them clear for everyone is not just an ethical duty but a competitive necessity. Only through a transparent framework can we guarantee fair competition among operators, avoiding distortions that penalize those who invest in quality and professionalism."
The event also featured interventions from other industry experts, including Francesca Pellicanò, who discussed AGCOM regulation, Vincenzo Guggino, who talked about advertising self-regulation by IAP, and Massimiliano Dona, Jacopo Ierussi (ACE), and Valentina Fiorenza ("Theblondlawyer"), who discussed legal protections for digital professionals. Topics related to the social and reputational impact of the Creator Economy were also addressed with contributions from digital reputation expert Matteo Flora and psychotherapist Gennaro Romagnoli. MEP Brando Benifei also took part in the debate, discussing the evolution of European legislation on the Creator Economy.
"It is a great honor for us to have been invited to the Chamber of Deputies as Vidoser to contribute to the discussion on the Creator Economy," said Alessandro La Rosa, CEO & Founder of Vidoser. "This moment is a concrete representation of the incredible evolution of our market, which is increasingly central to the economic and cultural system. We are proud to represent our network of creators, bring innovation to the table, and strengthen the dialogue with institutions, with the aim of fostering a structured, sustainable, and recognized growth of the entire sector."
The event marked an important milestone in the promotion of the sector, with the goal of encouraging a structured, sustainable, and well-regulated growth of the Creator Economy, which is becoming an integral part of the economic and cultural agenda of the country.
