12OZ
"Street coffee for people on the move" is the payoff of the 2.0 coffee chain with an unconventional retail concept: drinking coffee non-stop.
The results
+27,3M
views
+563K
engagements
+15K
followers
The challenge
Get even closer to NewGen: that's why 12oz chose us. The goal is to make known the brand's new concept, on the move, just like the new generations, and tell it to the community of TikTok to enhance awareness around the brand.
The solution
Content production, community moderation, and advertising: the 12oz strategy supports the brand’s conceptual restyling and places it among NewGen. In progress: creating a podcast and visual store for the Cold campaign.
