12OZ

"Street coffee for people on the move" is the payoff of the 2.0 coffee chain with an unconventional retail concept: drinking coffee non-stop.

The results

+27,3M

views

+563K

engagements

+15K

followers

The challenge

Get even closer to NewGen: that's why 12oz chose us. The goal is to make known the brand's new concept, on the move, just like the new generations, and tell it to the community of TikTok to enhance awareness around the brand.

The solution

Content production, community moderation, and advertising: the 12oz strategy supports the brand’s conceptual restyling and places it among NewGen. In progress: creating a podcast and visual store for the Cold campaign.

Social

TikTok, Instagram

Industry

Food & Beverage

Services

Content Strategy & Production, Advertising

Content

Do you want to reach new generations?

Our case studies

Boxeur Des Rues

Polaretti

Burn

Würth MODYF

MAC Cosmetics

12oz

My English School

Pistì

Luca Barra

Virgin Active

Idealista

Invicta




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VAT Number: IT05538860874

Registered Capital: 615,611.96€