MAC COSMETICS - I WEAR MAC

MAC Cosmetics, an iconic professional make-up brand, launches “I Wear MAC,” the first TikTok Series made in Italy by a beauty brand.

The challenge

Telling the connection that make-up has with freedom, beauty and uniqueness through an innovative and authentic communication approach, expressing the importance of celebrating one's individuality just as MAC Cosmetics does through its claim "All races, all ages, all genders ”.

The solution

We created the creative concept of the TikTok Series consisting of 5 episodes and identified the 5 Influencer protagonists who tell how make-up played a key role in defining their uniqueness. The launch of the series was accompanied by an activation in all MAC Cosmetics flagship stores.

Content

Our case studies

I WEAR MAC

Absolut

Burn

Würth MODYF

MAC Cosmetics

Polaretti

Pistì

12oz

Luca Barra

D'Amico

BitMobility

Qonto

Simba Toys

Smashbox

Tomarchio

Candy

Amen Gioielli




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