MAC COSMETICS - I WEAR MAC

MAC Cosmetics, brand iconico del make-up professionale, lancia “I Wear MAC”, la prima TikTok Series realizzata in Italia da un brand del settore beauty.

MAC COSMETICS - I WEAR MAC

MAC Cosmetics, brand iconico del make-up professionale, lancia “I Wear MAC”, la prima TikTok Series realizzata in Italia da un brand del settore beauty.

MAC COSMETICS - I WEAR MAC

MAC Cosmetics, brand iconico del make-up professionale, lancia “I Wear MAC”, la prima TikTok Series realizzata in Italia da un brand del settore beauty.

the challenge

Telling the connection that make-up has with freedom, beauty and uniqueness through an innovative and authentic communication approach, expressing the importance of celebrating one's individuality just as MAC Cosmetics does through its claim "All races, all ages, all genders ”.

the challenge

Telling the connection that make-up has with freedom, beauty and uniqueness through an innovative and authentic communication approach, expressing the importance of celebrating one's individuality just as MAC Cosmetics does through its claim "All races, all ages, all genders ”.

the solution

We created the creative concept of the TikTok Series consisting of 5 episodes and identified the 5 Influencer protagonists who tell how make-up played a key role in defining their uniqueness. The launch of the series was accompanied by an activation in all MAC Cosmetics flagship stores.

the solution

We created the creative concept of the TikTok Series consisting of 5 episodes and identified the 5 Influencer protagonists who tell how make-up played a key role in defining their uniqueness. The launch of the series was accompanied by an activation in all MAC Cosmetics flagship stores.

the solution

We created the creative concept of the TikTok Series consisting of 5 episodes and identified the 5 Influencer protagonists who tell how make-up played a key role in defining their uniqueness. The launch of the series was accompanied by an activation in all MAC Cosmetics flagship stores.

Case Studies

Case Studies

Case Studies

Case Studies

Let's make something cool together!

Let's make something cool together!

Let's make something cool together!

Let's make something cool together!