The results
+1,5M
views
7,8k
interazioni
2
Hero Content
The challenge
Transfer the recognizability of Boxeur Des Rues garments to social media as well, through a new Brand positioning on Instagram and Facebook, and a debut on TikTok capable of engaging the younger generation.
The solution
Creative content reflects the streetwear essence of the brand. The hashtag #AlwaysBeyond reinforces the values of the community, expanding it: the new Boxeur Des Rues visual identity speaks the language of the NewGen.
